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New websites? Today, we’re discussing something that’s been on our minds recently—the compelling reasons recruitment and search firms should consider updating their websites this year—as we’ve just completed our website refresh.
Your website is often the first substantial touchpoint clients and candidates have with your brand.
Think about your purchasing behaviour.
When you’re considering working with a company, what’s one of the first things you do?
Recent research indicates that most B2B buyers check vendor websites before purchasing. According to multiple industry studies, 90-97% of B2B purchasers review websites as part of their pre-purchase research process.
The data is consistent across multiple studies, showing that website checking is now standard practice in B2B buying journeys:
According to Wynter’s 2024 B2B SaaS Buyer Journey Report, 97% of B2B buyers check out a vendor’s website before engaging with them10. This exceptionally high figure is corroborated by 6Sense research, which shows the same 97% statistic for website checking before vendor engagement.
Additional research supports this trend:
- 90% of B2B customers start their buying journey with an online search
- 90% of B2B buyers research between 2 to 7 different websites before making a purchase decision
- 70% of B2B buyers conduct extensive online research before making purchasing decisions
These figures demonstrate that website checking has become a virtually universal step in the B2B buying process.
So, if you’ve been thinking that your website might need an upgrade but haven’t been sure if it’s worth the investment, today’s podcast is for you.
Let’s dive into the six compelling reasons to create a new website to promote your recruiting brand this year.
1: Your Current Website Isn’t Converting Visitors to Leads
Let’s be honest—most recruitment websites are little more than online brochures. They talk about how great the company is, list the sectors it works in, and maybe have a jobs page. But they don’t actively work to convert visitors into leads.
Your website should be a lead-generation machine this year. It’s no longer enough to have a pretty website; it needs to perform. This means having clear calls to action, lead magnets/PDF download reports that provide value to your audience, and forms that capture visitor information.
When recruitment websites are designed with conversion in mind, with elements like salary guides as lead magnets and proper calls-to-action throughout the site, they can dramatically increase the number of leads generated directly. These aren’t just any leads either – they’re pre-qualified and warmed up by their consumed content.
If your website isn’t actively generating leads for your business while you sleep, it’s time for an upgrade.
2: Your Website Doesn’t Reflect Your Current Value Proposition and Messaging
The recruitment industry has evolved dramatically in recent years. If your website was built more than three years ago, chances are it doesn’t accurately reflect your current value proposition, services, or messaging.
Remember, your website needs to answer those four fundamental reasons why clients and candidates choose to work with you:
- How you solve their pain points
- How you save them time
- How you make life easier for them
- How working with you makes them feel good
Is your current website communicating these messages?
Does it speak directly to your client’s specific challenges in 2025, such as the global talent shortage, shifting candidate expectations, or the complexities of remote hiring?
If not, it’s time for a refresh that brings your messaging up to date and positions you as the solution to today’s recruitment challenges, not yesterday’s.
3: Your Website Doesn’t Demonstrate Your Authority and Expertise
Standing out is critical in a market saturated with recruitment and search companies and more start-ups than ever. Your website should establish you as an authority in your niche by demonstrating your expertise, industry knowledge, and success stories.
This means having:
- A regularly updated blog with valuable insights
- Case studies that demonstrate your impact
- Testimonials from satisfied clients and candidates
- Resources that help your audience solve their problems
We’ve seen recruiters implementing content hubs on their websites become the go-to authority in their sectors. When you position yourself as a thought leader through your online presence, doors open to speaking opportunities at industry events and being quoted in sector publications.
If your website isn’t positioning you as a thought leader and expert in your field, you’re missing a massive opportunity to differentiate yourself from the competition.
4: Your Website Isn’t Mobile-Friendly or User-Friendly
Did you know that over 60% of web traffic now comes from mobile devices? If your website isn’t mobile-responsive or is difficult to navigate, you’re creating friction that drives potential clients and candidates away.
User experience is no longer a nice-to-have; it’s essential. Slow loading times, confusing navigation, and poor mobile experiences contribute to high bounce rates and lost opportunities.
When websites are redesigned with speed and user experience as priorities, the results can be dramatic – decreased bounce rates and increased time on site. That means more meaningful engagement with your brand!
Ask yourself: Would you have the patience to wait for a slow website to load? Would you struggle through a confusing user interface? If not, why would your clients or candidates?
5: Your Website Lacks Integration with Your Marketing Systems
Your website should be the hub of your digital marketing ecosystem this year. It should seamlessly integrate with your CRM, email marketing platform, social media, and job boards to create a cohesive experience for you and your users.
Modern websites can automatically:
- Add new leads to your CRM
- Segment contacts based on behaviour
- Trigger email sequences based on specific actions
- Track user journeys to optimise your marketing funnel
When recruitment and search companies integrate their websites with marketing automation platforms, they can experience significant increases in lead nurturing effectiveness simply because they can track and respond to website behaviour.
If your website stands alone, disconnected from your other marketing tools, you’re creating unnecessary work for yourself and missing valuable insights about your audience.
6: Your Website Doesn’t Support Your Employer Brand
In the recruitment industry, your website isn’t just a tool for attracting clients and candidates – it also reflects your employer brand and position in the marketplace.
A modern, professional website demonstrates that you understand the importance of building a digital presence, which is crucial when advising clients on their employer branding.
It’s difficult to position yourself as an expert in talent attraction if your digital storefront looks outdated or unprofessional 🤷♀️
Additionally, your website should make it easy for candidates to understand your process, browse open positions, and apply without friction.
The candidate experience on your website directly impacts the quality and quantity of talent you can attract for your clients.
As we’ve seen in market research, candidates expect seamless processes, transparent communication, and timely updates throughout their application journey. Your website is the starting point for delivering this experience.
I understand that creating a new website requires an investment of both time and money. But consider this: your website works for you 24/7, even when sleeping or working with existing clients.
When you compare the cost of a website redesign to the potential return on investment through increased leads, improved conversion rates, and enhanced brand perception, it becomes clear that this is one of the most effective investments you can make in your recruitment business.
As we’ve seen with many of our Superfast Circle members, a strategic website redesign can transform your business development efforts and create a steady flow of inbound leads that complement your outbound activities.
Thanks,
Denise
How We Can Help
If you’re considering upgrading your website and want to learn more about making it a lead generation powerhouse, we’d love to chat.
You can book a complimentary marketing strategy conversation with us by calling +44 1524 920 700 or emailing [email protected].
